KLM turning into Ryanair?

I just received the customary Flying Blue membership spam-mail, with a number of not-so-important news, and something I had missed previously.

As previously communicated, from 22 April, check-in baggage will be a paid option for Economy class passengers on KLM European flights. However, all Flying Blue members will still be able to check in one suitcase for free, with Silver, Gold and Platinum members being able to check in an additional piece of baggage at no cost. So, it is more important than ever to include your Flying Blue membership number in all your KLM flight reservations in order to benefit from this valuable Flying Blue advantage. 

You have to be a member of their frequent flyer programme to be entitled to a "free" checked-in bag. Air France is doing a similar thing with their new Mini Economy fare offered in a limited number of flights though.
I hate seeing perfectly good carriers become ryanairified.